In Burgundy, a textile company founded in 1960 continues to operate in a market dominated by outsourcing. Christine Laure maintains a production chain that combines local workshops and European partners, following strict protocols for selecting raw materials.
Some models benefit from manufacturing close to the historic headquarters, while part of the collections relies on specialized know-how outside French borders. This hybrid operation aims to ensure quality while meeting the growing demand for diverse collections.
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Where are Christine Laure garments made? A know-how serving French elegance
Behind the sober walls of Burgundy Franche-Comté, Christine Laure continues to write the story of authentic textiles, rooted in Gray since its founding by Pierre and Jean Lasselin. The heart of the company beats in this small town in Haute-Saône, where the historic workshop is next to the Dijon design office. There, each season, the teams shape collections designed to accompany today’s woman, sensitive to modern style yet faithful to the French elegance that defines the brand.
Design is primarily a story of mastered gestures and relentless creativity. The stylists draw, choose fabrics, and harmonize colors. On-site, prototypes take shape, corrected until they reach the perfect balance. Here, the creative chain leaves nothing to chance: from sketch to final piece, everything passes through demanding hands, attentive to every detail. Christine Laure champions a vision of women’s ready-to-wear where quality, comfort, and refinement come together, season after season.
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When the question arises: where are Christine Laure garments made, the answer lies in this precise organization. The flagship pieces are created in French workshops, while part of the production relies on carefully selected European partners for their expertise. This approach ensures constant quality and close monitoring, while allowing each collection to maintain its personality. The Burgundian roots remain strong, even as the brand anticipates the expectations of a modern clientele, attentive to cut and finish.
The behind-the-scenes of production: materials, workshops, and production secrets
The choice of materials is far from trivial: each season, the Christine Laure teams closely examine the fabrics offered by renowned spinners for their reliability. This meticulous selection ensures consistent quality and a fit that meets expectations. In the collections, one finds combed cotton, technical fibers like polyester, viscose, and wool blends. The goal: to offer clothing and accessories suited to everyday life and the desires of all seasons.
Production does not stop at the borders of Burgundy-Franche-Comté. While the headquarters remains loyal to Gray, some partner workshops located in Turkey or the Maghreb participate in the assembly and finishing of the pieces. This choice allows for a combination of manufacturing demands and deadline management, without compromising on quality. The iconic models continue to be created at the Gray workshop, where each step receives close attention.
To better understand the process, here’s how the making of a piece is organized:
- the design office develops the pattern
- precise cuts and quality checks mark each step
- textile elements are assembled with rigor
- for limited editions, manual finishes perfect the whole
The quality control leaves nothing to chance: each piece goes through several phases of inspection before being placed on shelves in stores or with partner retailers. From the choice of a button to the placement of a label, Christine Laure ensures that each garment withstands the seasons without losing its allure.
Want to discover the collection in-store? Exclusive services and benefits for our customers
At Christine Laure, buying a garment is entering an experience where advice and listening take precedence. In each Christine Laure boutique, customers are welcomed by trained advisors, capable of identifying needs, advising on style or the best-fitting cut. The integrated network covers all of France, from Toulouse to Gray, up to the Tablier de Nancy (LTN). This local presence ensures access to the entire collections, without delay or shortage.
This model is based on a commission-affiliation contract, which values transparency and loyalty, both for retailers and customers. Thus, each boutique offers the entire range, from ready-to-wear to accessories, while benefiting from solid logistical and marketing support. New arrivals regularly grace the shelves, and limited editions easily find their audience.
Customers enjoy several exclusive services during their visit to the boutique:
- free alterations on a selection of garments
- personalized body shape advice
- priority access to private sales
- invitations to discover new collections during special events
A loyalty program rewards each regular purchase, with dedicated attention during key moments of the year. This approach fosters a lasting relationship with discerning women, who seek refined, accessible ready-to-wear designed for them. Staying elegant, day after day, is no longer a matter of chance but a promise kept, season after season.